What is Digital Real-Estate?
Whenever we go on a website we are viewing a piece of real-estate not literal brick and mortar but digital real-estate that houses things; things of value.
The internet is a marketplace with goods and services all around.
Someone who browses around the internet may just see it as a bunch of pages with pictures and words.
But the Entrepreneur sees something else…
The Entrepreneur ,the Youtuber, the Instagram Influencer, the blogger, what they see the internet as is Real-Estate; Digital Real-Estate.
These people see something to invest in, something they can build to bring people value and build a brand on.
What these websites to people like us, (you that’s reading this article) is a way to share with the world our experience and knowledge, and a way to build a community and show the world who we are.
We do this by bringing value to our audience talking to them about what we know, the experience we’ve gained going through the very things that the community we build needs answers to.
Building digital real-estate is about sharing our experiences and our talents through our content in the hopes that it brings value to others.
Branding!
Branding is all about the experience you can give to people that are looking for the content your sharing.
The quality of work and the content you give is what attracts people to trust you and in turn brings value to your brand.
Branding is about being present and giving quality content and services showing people the quality you bring and how that quality serves them.
Digital real-estate branding is not a one and done thing its an ongoing relationship with your audience.
Building a great brand has practical steps!
Social Media And Web Presence
Whether it be a website or a social media profile is the foundation of building a brand it is the real-estate in its base form and is a necessity in building an online business.
Create a focused Web Presence, meaning focus on building out a solid social media plan; what platforms your gonna use and how your going to use them. Besides your website 2 other platforms is a good start to focus on.
Its An Investment.
Building digital real-estate is an investment and i’m not only talking about monetary investments.
Investing in your brand is about quality content and presentation.
Putting in quality work is the most important investment, your time, knowledge and skills in creating something of value brings value to your online business.
Monetizing Digital Real-Estate.
Monetizing your Digital Real-Estate; what 99% of people starting an online business want to accomplish.
Monetization of your Digital Real-Estate is directly correlated with the value the brand you’ve built gives to your audience.
Monetization is about trust, if your audience trusts you and the quality work you do they are likely to buy your products and services knowing that what you have created will bring them more value then what they paid for it.
Growing Your Brand.
Growing your brand is about starting in a niche and becoming an authority in that niche.
Building authority through a blog is about consistency of quality! Whether your the product your selling is jewelry, t-shirts, courses, e-books , or consultations, it starts with the content you put out.
If the content (free things you offer) are not quality then why would anyone pay for something by your brand since their frame of reference is the content you create.
Building up your brand is about giving value first and foremost.
